What others are saying:

Remarkable cultures don’t happen by accident. They are intentionally designed and consistently reinforced. Culture Brand teaches leaders how to translate mission and values into everyday behaviors that create results, strong teams, and character-driven leadership. Jay Raines provides a framework makes culture both actionable and sustainable and you will be encouraged in your organizational culture journey.

Dee Ann Turner

Vice President, Chick-fil-A (Retired)

Best Selling Author of Bet On Talent: How to Create a Remarkable Culture that Wins the Hearts of Customers

Immensely readable and immediately applicable, Culture Brand is like EQ for organizations. Jay Raines leverages his breadth of experience to kindly, gently, but effectively help leaders lead through the lens of culture. The book is full of practical communication tools that move culture from simple words to everyday actions. Read Culture Brand and you’ll never see organizational culture the same way again.

Jeff Davenport, Principal, Executive Speaker, Coach at Davenport Communications

"Leaders know a healthy culture drives performance. Unfortunately, too few understand how to design one. That’s about to change if you will read and apply Culture Brand. Jay Raines is a seasoned voice who has created a practical roadmap for you to build the culture of your dreams!"

Randy Gravitt

CEO of Lead Every Day & author of Winning Begins at Home